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Discussing Gen Z and the impact they’ve made in various aspects of the world is nothing new. The generation has set new social standards, demanded action, and much more – but they’re also forcing the very nature of advertising to shift. How and where Gen Z searches for information, their expectations of brands, and all of it are forcing brands to alter their approach. If they want to successfully reach this generation, strategies of the past have to change and entire brand va

When students sit down to apply to the University of Florida, the first things to come to their minds are probably game days in the Swamp or Midtown traffic or long afternoons of studying at Starbucks. What probably doesn't cross the mind of many students is the things that Gainesville has to offer outside of their university's campus. Behind nearly every local favorite is a small business, serving the enormous student population of Gainesville. That is where Gator Greenbacks

From wreaths to gift baskets, mini and customizable Christmas trees to unique bouquet arrangements, and so much more, The Flower Shop of Gainesville has it all. Known for their specialty in custom designs, this local gem brings every floral vision to life, whether it’s a small gesture of love, a holiday centerpiece, or the bouquet of your wedding dreams. Every arrangement is a work of care and creativity. Customers can easily personalize colors, styles, and greens to match an

Discover what our agency and members have been creating, achieving, and celebrating throughout the Fall 2025 semester!

Every morning, Jef Tonks transforms flour, butter, and time into something extraordinary. Countless hours of carefully kneading and...